Corporate culture as a factor of increasing the success of the organization

The article discusses the relevance of corporate culture in organizations that want to be competitive in the market, have a positive internal and external image, those organizations that want to create innovative environment, as well considered interpretation of the definition of "corporate culture" of various authors, highlighted the basic problems that exist in the current corporate culture, identified the main risks to be faced by the Director and his team in solving selected problems and the action to overcome them.