Corporate social responsibility: strategy or element of social policy?

At present, corporate social responsibility is becoming an integral part of a successful competitive enterprise. When implementing the strategy of corporate social responsibility enterprises invest resources in development and support of the local community, their own employees; this helps them become participants in larger market segments. The purpose of the study is to rate the opinions of enterprise experts on the practices of corporate social responsibility of OO LUKOIL-Perm. The empirical material was collected using quantitative and qualitative sociological methods. The group survey of company’s employees of various positions and profile was carried out. In-depth interviews were also held with the representatives of the authorities and company’s employees dealing with social responsibility to identify the effectiveness of interaction between the administration, the enterprise and the population. In the course of the research into OOO LUKOIL-Perm and the theoretical literature review we identified five characteristics, their classification, which are components of the strategy of corporate social responsibility...