Corporate media as a tool for promoting IT companies

The article considers corporate media as a tool for promoting IT-companies in the conditions of digital transformation. The purpose of the research is to analyze the role of corporate media in marketing strategy, as well as to study the features of Selectel corporate media. An empirical study was conducted using content analysis and surveys of internal and external audiences. The results made it possible to identify the most effective communication formats and peculiarities of content perception. A conclusion was made about the importance of corporate media for brand building and audience loyalty.