Creative advertising of cultural organizations as factor of successful promotion of product

Автор: Niushenkova Margarita L.

Журнал: Креативная экономика и социальные инновации @cesi-journal

Статья в выпуске: 1 (14), 2016 года.

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Contemporary culture of highly demand various forms of creative practices related to cultural promotion of the product and business. However an unacceptable gap in educational provision of this innovation activity is still remained. Consumer’s interests are poorly taken into account. Creative industries are often in conflict with traditional cultural and educational activities and advertising policy.

Entrepreneurship, small business, target audience, creative advertising, effectiveness of management

Короткий адрес: https://sciup.org/14239053

IDR: 14239053

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