Creativity action and crafts dialogue in modern craft -design

The modern market is oversaturated with offers and requires creative solutions in order for the product to be noticed. Such noticeable products are products made with the application of manual labor, using handicraft technologies and techniques. Enterprises have emerged where manufacturing processes are combined with manual labor, where craft elements are embedded in luxury brand products, and the use of manual labor is an important part of the marketing strategy. A number of Samara enterprises are also currently oriented towards craft design, introducing hand forging, hand weaving, hand art woodworking into the production process.