Creativity as a driver of economic development

Creative economy is a promising area that promotes the creation and promotion of unique products, the development of small and medium-sized businesses, the creation of new jobs, which reduces the outflow of population and increases the production potential, as well as increases the attractiveness of the city and region. The article is devoted to the study of the concept of creative clusters, which is gradually gaining popularity as a strategy for the economic development of territories. In the era of rapid technological change, creative clusters are becoming an effective way to combine resources, knowledge and skills to achieve competitive advantages and contribute to economic growth.