Creative fashion industries as a guideline for the development of vocational and pedagogical education

The issue of training teachers of vocational training in the field of the creative fashion industry is considered. It is noted that the creative industries should be considered as a promising segment of the national economy, work in which requires the transformation of the training of students in the system of vocational education institutions. The work experience of specialists of the department of style and image of teachers of the Russian State Vocational Pedagogical University is given. The main approaches to the development of new educational programs that reflect modern requirements for competencies in the areas of using digital technologies and branding in the fashion industry, as well as creative image and style technologies in the beauty industry have been identified.