Creative industries in municipal and regional strategies in Ivanovo region and Krasnodar krai

Amethodology has been developed for the assessment of creative industries (CI) in municipal and regional strategies. It was tested on two regional strategies (Ivanovo Region and Krasnodar Krai) and ten municipal strategies (Krasnodar, Anapa, Gelendzhik, Novorossiysk, Tuapse and Ivanovo, Vichuga, Palekh, Privolzhsk and Shuya). The methodology provides for scoring the strategy text according to five characteristics: mention of the term CI; mention of CI-related activities; level of elaboration of the creative industries; attention to the activities included in creative industries; and presence of creative industries’ targets. The strategies of Krasnodar Krai and its municipalities, especiallyAnapa, Tuapse and Krasnodar, received high scores. In the Ivanovo region, only the strategies of Ivanovo and the region have good ratings. The rest of the municipal strategies did not score even half of the possible points. In addition, the assessments of the objective level of creative industrydevelopment and the presence of creative industries in the strategies were compared. Two factors influence the presence of creative industries in strategies: 1) the qualification of developers and their acquaintance with creative industries; and 2) the objective significance of creative industries for the development of the city or region. The coincidence of both factors in the case of Krasnodar Krai and its municipalities led to high ratings. Here, the strategies were developed with the participation of the highlyprofessional team of the Consortium Leontief Center - AV Group. The municipalities of the Ivanovo region were significantly smaller in size and economic potential and therefore could not afford consultants, so the assessment of the level of development of creative industries preceded the evaluation of the role of creative industries in the strategies of Palekh and Shuya. Recommendations were given on improving the study of creative industries’ role in the strategies of regions and their municipalities.