Performance evaluation criteria, analysis of the impact of the strategic planning methodology, and assessment of the financial and economic effects of adjusting the strategic planning methodology for Gazprom's investment and innovation activities

Nowadays, every company, domestic or foreign, strives to remain competitive in both domestic and foreign markets. To do this, companies focus on improving the quality and increasing the number of products that are in demand among consumers. Innovation plays an important role in maintaining competitiveness. In this paper, we will consider the criteria for evaluating the effectiveness of the strategy, analyze the impact of the strategic planning methodology, and evaluate the financial and economic effects of adjusting the strategic planning methodology for investment and innovation activities on the example of PJSC Gazprom Neft-BEFORE PJSC Gazprom.