The crisis of national culture and human identity in the context of globalization

National identity includes a complex set of competing models of representation that focus on different ideals and values. In the context of modern globalization, a coherent type of multiple identity is emerging, capable of combining universal principles of democracy with the basic values of local cultures. Largely, globalization has changed the mechanism of constructing subjective identity, abolished its boundaries and created a variety of forms of its representation. Globalization, caused by the change in the ways individuals identify events and phenomena, caused the inefficiency of social institutions, the ephemerality of cultural manifestations, provoked a crisis of meanings, and, consequently, a change in the basic paradigms of individual and society life.