The culture as a dominant of multipolar world

The article discusses the role of culture in the context of globalization and modern multipolar world. It gives the analysis of the processes of globalization and their impact on the culture of the society. The authors of this article pay the attention to the transformations occurring in the sphere of spiritual culture in the context of globalization, as well as the problem of balancing cultural differences. They give the analysis the state of the modern multicultural environment. In particular, the authors examine the role and impact of information processes and technologies on the cultural environment. They indicate the opportunities for manipulation of public consciousness through popular culture. They consider the problem of the need to preserve cultural identity and possible solutions. The authors think that culture is as the carrier of creative potential of society and the process of creation. Creativity is the essence of cultural. As a result, the authors draw the conclusion that under the pressure of current global problems required cooperation on the basis of building a unified multicultural space, making culture the dominant feature of the multipolar world.