Cultural policy of stimulating young people’s reading commitment: priorities of the digital era

The article deals with an analysis of the specificities of young people’s communicative behavior and values significant for intensification of their reading commitment. Empirical data of the research “Reading Commitment of the Student Youth of the Southern Urals: Motivations and Practices of the Forming of Regional Intellectual Resources during the Digital Era” (2021) are used. The priorities of cultural policy of stimulating the Internet-oriented audience’s reading commitment are outlined. A necessity of monitoring various manifestations of the reading commitment within the non-institutional area, mainly in the network realm, is grounded in order to identify the specificities of reading practices generated by the reality of the digital era, as well as to harmonize both virtual and real worlds.