Cultural brand and territory branding
Автор: Gutsalov Alexander Anatolyevich
Журнал: Культурное наследие России @kultnasledie
Рубрика: Практическая культурология
Статья в выпуске: 3, 2018 года.
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The article considers approaches to branding of territories (cities and countries). In the paper, the necessity of differentiating branding types according to their objects (trademarks, cultural phenomena) and refusing to distribute marketing and image branding technologies to cultural spheres and, in general, territorial entities that have their own specifics is substantiated
Сultural brand, city branding, national branding, marketing places, territory branding, citybrand, city brand, competitive identity, investment, attractiveness, tourism, culture
Короткий адрес: https://sciup.org/170174176
IDR: 170174176
