Cultural interest in contemporary theatre blog culture

The article clarifies the concepts of cultural interest and the blogosphere as a space of cultural communication. The author argues that, similar to the rules for computer programs, cultural interests are the rules that organize the blogs themselves. Understanding cultural interest as the organizer of the beginning of the blogosphere is viewed on the material of blogs devoted to theater and theatrical culture. The introduction of modern digital technologies into the theater and their influence on the dynamics of cultural interest are analyzed separately. Characterized by the relationship of cultural and political interest against the background of the development of the blogosphere as a cultural software, network culture in general. The paper deals with theories devoted to the dynamics of blogging cultural interest, its evolution in Russian cultural life in recent years. Ambiguous assessments of this cultural phenomenon by scientists and cultural workers are demonstrated.