The quintessence of sports management in history development of society

In the article, the authors consider sports management as an actual direction of modern management in the history of society. The historical stages of sports management are considered. The concept of sports management in Russia is undergoing a stage of emerging development. The new type of sports facilities under construction show the regional component of the management structure and its functional orientation. The sociality of sport and its ideality determine the social functions of sports management. It should be noted that the digitalization of society has made it possible to develop new models of sports management. The analysis revealed the most popular digital technologies. Professional adaptability in sports management is characterized by the fact that directions and departments are being created in higher educational institutions that produce management specialists in the sports industry - sports managers.