Language schools for children and youngsters in the system of educational tourism market
Автор: Neiman Svetlana Yu., Katsiel Svetlana A.
Журнал: Современные проблемы сервиса и туризма @spst
Рубрика: Локальное в глобальном: формула туризма
Статья в выпуске: 3 т.14, 2020 года.
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The article analyzes the phenomenon of language schools as it is and its role for the development of language tourism market in the system of educational tourism. The authors focus on the problems of language schools for children and young people, as they constitute 90% of the target audience of this market segment. The modern problems which language schools are now facing are also determined as well as the perspective trends in their development. Summer language camp is recognized as the most adequate form of the market leader for the development in this segment nowadays. For the purpose of the research, the authors distinguish between the language travel combining tourism activities with language learning and the tours where language acquisition is the final goal in order to continue education in another country’s school or college and enter a university, or pass a qualification language exam. Main terms and definitions on the problem in question are also discussed in the article. Language schools are divided into network schools, large schools, small schools and home tuition schools. The marketing characteristics of each type of school are presented in order to suggest their comparative market analysis. The authors come to conclusion that a language school of any type appears to be a stimulating factor to the development of the national educational tourism market.
Educational tourism, language tourism market, language learning, language school, children and youngsters, language camp
Короткий адрес: https://sciup.org/140249886
IDR: 140249886 | DOI: 10.24411/1995-0411-2020-10302
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