Lean marketing as a way of visualization of values, expectations and customer contact

The article analyzes the value of the Lean marketing in the system of interaction with the clients of the enterprise. The specific features and the need of a lean approach in modern organizations are marked. It is discussed the nature and classification of consumer values, ways of their formation and visualization by applying Lean-concepts. Modern methods of building relationships with the client, the possibility of using various technologies of relationship marketing are considered. Practical examples peculiarities of the implementation of client-oriented approach Lean-marketing in the organization are shown.