The lexical landscape of modern media language

The article examines the lexical features of modern media language using the example of Kyrgyzstan's mass media. The research covers articles from newspapers such as Vecherniy Bishkek, Slovo Kyrgyzstana, and Obshchestvenny Reyting, identifying characteristics of media language such as the use of emotionally charged vocabulary, official-business style, metaphors, anglicisms, and regional linguistic peculiarities. Specific examples of expressions and terms are provided, highlighting changes in society and linguistic culture.