Lexical and stylistic means of creating a positive image of the President of the United States (based on English-language media texts)

The article is aimed at researching linguistic strategies for shaping Trump's image in the English-language media. Based on the conducted research based on the material of reputable English-language publications, the main techniques of positive representation of this policy have been identified. A positive image is created using such lexical and stylistic means as epithets, metaphors, hyperbole, gradation, and rhetorical techniques associated with national revival. The study shows that language tools serve as a vivid tool of political manipulation.