Personal identity as a problem in the light of the development of information and communication technologies

The article examines the problem of personal identity in the post-industrial world characterized by the development of information and communication technologies. The relevance of the work is due to such a process of modern society as an identity crisis, a feeling of vulnerability, weakness, worthlessness, which, in turn, leads to deviations, pseudo-initialization, infantilism, and refusal to search for identity. The main disciplinary approaches to the concept of identity are considered. Positive and negative factors of influence on identity from three major social institutions: mass media, Internet and mass culture are analyzed. Mass media allows immersing into the global information world and at the same time creates a threat of destruction, leveling of individual culture in the global space; the Internet leads to the transformation of personality, forms a new identity, which contradicts with the already formed real identity, develops two-worldism in the consciousness of personality; mass culture generates a superficial perception of reality, neglect of moral and ethical norms, leads to a plural expression of identity, dissatisfaction.