Opinion leaders as a marketing method for promoting services

At the present stage of economic development, competition among companies is intensified by constantly changing conditions, which makes the problems of promoting their brands especially relevant. Digitalization of the economy leads to the fact that Internet marketing is becoming an increasingly effective tool for market interaction. Currently, the most popular ways to promote on the Internet are SEO-promotion, contextual advertising on social networks, display advertising. The article discusses the modern method of promoting services, based on the use of Internet space and attracting famous personalities to advertising services, which allows you to visualize the service and make it more tangible.