Limiting factors of strategic positioning within established businesses
Автор: Mihajlović Violeta, Miletić Verodrag
Журнал: Ekonomski signali @esignali
Статья в выпуске: 1 vol.17, 2022 года.
Бесплатный доступ
Strategic positioning as a critical step in defining the strategy of a company can be seen as one of the greatest contributors to its success in relation to its competition. Eventually, it may be required for an established business to formulate a new strategy when facing revenue loss, or when it is necessary to facilitate faster development inside a changing environment as well as to achieve a competitive advantage. The purpose of this paper is to discuss the identification and reduction of some of the more common limiting factors that influence successful positioning of such a business on the market.
Strategy, positioning, market, limiting factors, competition
Короткий адрес: https://sciup.org/170204038
IDR: 170204038 | DOI: 10.5937/ekonsig2201107M
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