Linguistic tools for creating an effective political communication strategy

Examines the linguistic tools used to form an effective political communication strategy. The study analyzes rhetorical techniques, metaphors, the use of emotional and logical argumentation, as well as the role of syntactic constructions in political speech. Special attention is paid to the tactics of influencing the audience, including manipulative elements and the adaptation of messages to cultural and social contexts. The results of the study emphasize the importance of integrating language strategies into political campaigns and communication aimed at achieving public trust and support.