Linguistic expressions used in modern media communications

The actual examples of language games that are used in mass media are analyzed in the article. The analysis of the titles and leads of publications on the website of the publishing house "Kommersant" showed that puns, occasional units, transformation of phraseological units and precedent texts can be used to describe and evaluate the socio-political events, which makes it possible to introduce unexpected connotations into the description, the analysis and evaluation of socio-economic, political and cultural issues.