Linguocreativity in the anthropocentric context

The article focuses on the issue of validation of the linguistic status of the phenomenon of linguocreativity in the anthropocentric paradigm; provides an overview of studies of the phenomenon of linguistic creativity and its functions (communicative and stylistic, pragmatic and cognitive); provides a basic definition of the concept of linguocreativity; outlines the research program of linguistic description of actualization of the function of linguocreativity in various types and forms; formulates the goals, objectives, object, subject and hypothesis of research.