Lingua-semiotics of power ritual

The article deals with lingua-semiotic representation of the power ritual as one of the symbolic forms of behavior that over time ceases to be spontaneous and becomes regular and repeated. Under discussion is the rite of coronation, which was becoming more complicated and acquired a final form throughout the history of Anglo-Saxon statehood. The process of defining parameters and characteristics of the power ritual is performed by chrono-, topo-, sound and language components of the ritual; it is established that in ritual communication the verbalization of the event is gradually becoming more complicated, clarifying its linguistic component, which largely ensures the success of the ritual; the non-verbal signs acquire additional meaning becoming dominant over simplified verbal signs. It is proved that within the ritual space of the Anglo-Saxon statehood an extensive and rigidly fixed system of signs and symbols has been formed, nominating the process of interaction between the sovereign and his subjects - three groups of signs characterizing the Anglo-Saxon power ritual communication: regulating, processing and classifying signs. Their content distinction is analyzed. Authority widely applies these signs as tools to influence the society through social stereotypes and ethnic psychological associations. Artifacts, as symbols of state power, and oaths, as discursive element of the coronation, are stated as the central elements of the ritual.