The logic of economics and human ‘rationality’

The correlation between the logic by which the economic system functions and the logic of the man himself, who creates this system, is considered. It is shown that the conceptof ‘economic man’ is outdated, as it has been replaced by the concept of ‘real man’, which takes into account not only rational reasons for human actions, but also cultural and psychologicalones. The ideology of ‘success’, which imposes a pattern of behaviour on a person, and its foundations are analysed.