Logistic engineering of business processes in the market of marketing services: monitoring and control of promopersonal's work

The article examines the features of the modern market of marketing services in the context of the logistics of managing customer relations and building the work of promotional personnel on the principles of logistic engineering. The article presents the main results of a study of the commercial activities of a leading regional marketing agency that promotes goods and services throughout the Russian Federation. The business processes of this economic entity are subordinated to the goals and objectives of advertisers who want not only to present and promote their products on the market, but also to create the most efficient client ecosystem for constant communication with potential and real consumers. Marketing agencies also contribute to the improvement of the situation on the labor market, attracting promotional personnel from various groups of the population according to their professional and social status. However, the scale of advertising campaigns requires modern and high-tech tools to monitor and control promotional personnel to perform the tasks of the advertiser...