Customer loyalty as a condition for the sustainability of the hotel business

The issues of the influence of loyalty on the sustainability of the hotel's activities were discussed. From the point of view of the idea of the existence of a causal relationship: "loyalty - the level of occupancy of the room stock - the break-even point - the margin of financial strength", the key aspects that are important to consider when choosing loyalty management technologies are presented, the types of technologies are identified, and a map for assessing the impact of customer loyalty on the sustainability of the hotel's activities is developed.