Consumer loyalty
Автор: Ibragimova K.N.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6 (49), 2018 года.
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Summary In this article, the relevance of this topic is revealed, the work of various authors on this issue is analyzed, the definition of consumer loyalty is investigated, its types are studied, the dependence of customer satisfaction and loyalty is investigated.
Marketing, marketing research, methods, analysis
Короткий адрес: https://sciup.org/140239367
IDR: 140239367
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