Local identity as a backbone element of city branding
Автор: Pogoreltsev D.D.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 3 (46), 2018 года.
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The article discusses the main elements of branding of the city, as well as their roles and functions in society.
Branding, local identity, symbolic capital, uniqueness of the territory
Короткий адрес: https://sciup.org/140236363
IDR: 140236363
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