Local impact and global aspirations in arts and cultural regenerations (the case of Newcastle-Gateshead)

The paper argues that the local competitive advantage gained through these types of strategies is often weak and without longevity. The creative city concept needs to be developed further and cannot be limited to flagship projects and investments, city’s images and brands. In presenting the case study of Newcastle-Gateshead, this paper suggests some arguments in favour of a new approach to the idea of the creative city where sustainability becomes a key element of public cultural strategy.