Slogans of the communist party as social advertising in the USSR
Автор: Buryak N.Yu., Ruchkina N.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Социологические науки
Статья в выпуске: 2-1 (65), 2022 года.
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The article is devoted to social advertising in the USSR which had a large volume and was designed to promote the ideas of communism and socialism and inspire their meaning to the citizens of the country. The government was authoritarian/totalitarian and completely controlled all spheres of life of citizens, therefore it could take full control over the consciousness of residents and inspire them with those ideas that are beneficial for the prosperity of the country.
Advertising, social advertising, publicity, state power, economic and political potential, censorship, communism, socialism
Короткий адрес: https://sciup.org/170193057
IDR: 170193057