Macromarketing as a factor ensuring the sustainability of economics - genesis and dialectics of developmen

This article is devoted to the nature, problems and prospects of developing the macromarketing, understood as ideology and technology for sustainable development. It is noted that this concept has not yet received a proper development neither in theory nor in practice in Russia. It is proved that the dialectical approach is constructive for improving the theory of sustainable development and macromarketing. Examples of operating of dialectics laws in the field of marketing and sustainable development are given. A qualitative comparative analysis of micromarketing versus macromarketing has been performed. The subject area of macromarketing has been refined. The necessity of filling the curricula for economics students with worldview disciplines is determined. A significant bibliography on the said article items has been referenced, which may be useful for further research.