Manipulation of intercourse elements as a way to optimize the pragma-semantic field of modern business English communication: functional-synergetic aspect

The detailed functional-synergetic analysis of interdiscourse elements in the pragma-semantic system of the Business English discourse is considered. These elements catalyze self-organizing processes and generate new spontaneous functional qualities. Analysis of examples taken from both oral and written Business English situations proves that when semantic fields and structural peculiarities of Business English overlap with those of other types of the institutional communication, the pragma-semantic system is optimized, the communicative purpose is achieved easier despite the chaos at earlier stages of the system development, and the text acquires semantic versatility as a result of the interaction intensification between the discourse and the recipients’ consciousness which functions as a non-linear external environment. Manipulating the parameters of the functional system and conditioning constructive chaos increase the pragmatic potential of the business English rhetoric.