Market and challenges of family business based on the example of Spanish company - Vigar

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The article is devoted to describing one of the family-owned company and identifying the main difficulties that family-owned businesses face to. The article deals with the shining example of the history of Spanish family business. Market analysis was conducted on the basis of studying of company data, participation in Trento Marketing Challenge and available information of company as well as qualitative interviews with relevant stakeholders.

Family business, vigar, market, family firm, generational transition crisis, spanish family company, household market, globalization

Короткий адрес: https://sciup.org/170184305

IDR: 170184305

Список литературы Market and challenges of family business based on the example of Spanish company - Vigar

  • Vigar (2016). Available at: http://www.vigar.com/ (accessed 14 November 2016)
  • TRBC Sector Classification (2015). Available at: http://financial.thomsonreuters.com/ (accessed 1 November 2016)
  • Esposito De Falco S., Family business: ownership governance and management, Giappichelli Editore, Torino. 2016, - 217 p.
  • Henry Hutcheson. Dirty Little Secrets of Family Business: Ensuring Success from One Generation to the Next, 2016 - 314 p.
  • Aronoff, C., McClure, S., Ward, J. Family Business Succession: The Final Test of Greatness. Palgrave Macmillan US, 2011, 104.
  • LeCouvie, K., Pendergast, J. Family Business Succession: Your Roadmap to Continuity. Palgrave Macmillan US, 2014,
  • Taylor, L.The Business of Family: How to Stay Rich for Generations. Palgrave Macmillan US, 2015, 194 p.
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