Market segmentation as one of the factors for an effective increase in sales (the case of the passenger vehicle market of the Russian Federation)

The problems of market segmentation are key in organizing marketing work. In almost all types of marketing activities, the analysis of market segments is used and affects the results of all ongoing work. The successful solution of market segmentation issues by the firm will lead to an increase in sales, and, accordingly, the company's income. Making a profit is the main goal of any commercial organization. Every seller knows that the buyer should benefit from the purchase of goods. Then he will buy the product again and again. Direct marketing efforts aim to increase the buyer's knowledge of these benefits. But what benefits are buyers looking for in the product? How to understand customer needs? And how many buyers with similar needs are in the market? Segmentation provides answers to these and many other questions about the needs and desires of customers. At the same time, every firm operating in the market is aware that its products or services cannot fully satisfy the needs and desires of all consumers. Ideally, the firm will try to occupy all market niches (segments) to maximize profits. In fact, she conducts market research and as a result focuses her "attention" on certain segments of the market where her product will bring the maximum income it is quite obvious that different consumers want to buy different products.