Marketing approach in the research of the Northern territories
Автор: Tsvetkov A.Y.
Журнал: Arctic and North @arctic-and-north
Рубрика: Management, Economy
Статья в выпуске: 7, 2012 года.
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In article the concept of strategic marketing of the northern territories and the possibility of its application for long-term efficient development of the territory and its internal and external stakeholders, the specific requirements that must be met, is considered. The main parameters of the model development of the Northern Territory. Authors model of the ‘economic − social − ecological marketing’ territory.
Marketing approach, strategic marketing, sustainable development, the northern territory needs
Короткий адрес: https://sciup.org/148320435
IDR: 148320435
Список литературы Marketing approach in the research of the Northern territories
- Lukin Y.F. The great redistribution of the Arctic. -‐ Archangeskl: Northern (Arctic) Federal University, 2010.
- F. Kotler, Armstrong G. Principles of Marketing: Per. from English. -‐ Moscow: Publishing house "Williams", 2009.
- Vicar of the Solovetsky Monastery Archimandrite Porfiry (Shutov): "Solovki heritage -‐ spiritual and cultural treasure that should be protected," [electronic resource] / / Russian Orthodox Church -‐ The official website of the Moscow Patriarchate. URL: http://www. patri-‐ archia.ru/db/text/1103992.html (date of access: 07.04.2012).
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