Future marketing: concepts influencing consumer decision making during the COVID-19 pandemic

The article examines changes in consumer behavior under the impact of the COVID-19 pandemic, as well as consumption habits acquired during the spread of a new type of coronavirus. Behavioral economics, which combines provisions of neoclassical economic theory and psychology, serves as a theoretical and methodological basis for the research. This makes it possible to take into account social, cognitive, and emotional factors that influence consumer decision making during the COVID-19 pandemic. The author provides a step-by-step analysis of the reaction of consumers to the transformation of the way of social functioning: before the introduction of massive restrictions, during the period of restrictions, and after their removal. The essence of marketing concepts influencing the positioning companies and their profits is revealed. The increasing market volatility, the peculiarities of the behavior of sellers and buyers are described. Behavioral trends that form supply and demand vectors are identified. The author also provides a view of global post-COVID markets.