Marketing and marketing activities of the organization

The article presents the thesis of the basic concepts of the term "marketing" from a historical point of view. The main definitions of the term "marketing" by leading scientists and practitioners in the field of marketing are given. Attention is paid to a systematic approach to the concept of marketing, that is, three "pillars" on which it is built are given. The marketing goals are also noted, without the implementation of which the result of the functioning of the entire enterprise management system is impossible.