Marketing as a basis for the effective activity of modern marketplaces

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This article discusses the main conditions and factors of the development of marketplaces: Wildberries, Ozon, Lamoda, which are leaders in the field of online sales of goods and services in the modern Russian market. The individual elements of marketing strategies of marketplaces that form their competitive advantages and provide positive results of economic activity in recent years are investigated.

Wildberries, ozon, lamoda

Короткий адрес: https://sciup.org/170194858

IDR: 170194858   |   DOI: 10.24412/2500-1000-2022-6-3-115-118

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