Marketing of Russian non-profit organizations (NPOS )
Автор: Pivovarova K.A., Chaushyan N.A., Podoprigora M.G.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 4-2 (23), 2016 года.
Бесплатный доступ
Marketing activity of non-profit organizations is an actual problem of modern management science. Review of the scientific literature shows that this area requires the formation of theoretical and methodological framework, which could be the basis for the study of all non-profit organizations in Russia.
Marketing of non-profit organizations, marketing, marketing mix model
Короткий адрес: https://sciup.org/140119244
IDR: 140119244
Статья научная
