Marketing of the free software: new technologies and innovative marketing decisions

The analysis of the market of the free software and practice of activity of the companies working in market SPO is carried out. The basic tendencies of development the marketing activity in the field of information technology are revealed. The innovative changes occurring in the commodity and price policy, and also in advancement of software products and services are shown. Directions of innovative development of a complex marketing in the conditions of transition on SPO are defined. Approaches to formation the marketing SPO are formulated.