Marketing in innovation: the classification of the tasks and tools

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Considered the two typologies of marketing of innovations with the purpose of establishment of the content and limits of this concept. Classification of tasks and instruments of marketing in the field of innovation. A brief description of the terms of the tools and methods which can be applied in marketing innovation. A problem of use of methods of marketing in the sphere of innovations.

Marketing, innovation, classification tasks and instruments, methods of marketing innovation

Короткий адрес: https://sciup.org/14340788

IDR: 14340788

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