Marketing activities in social networks

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This article is devoted to studying the role of social media in promoting of brand, goods. In the article are described the principles of brand development strategy in VKontakte. Here are given the criteria for evaluation of community efficiency.

Brand, promoting, social media, communication

Короткий адрес: https://sciup.org/170186272

IDR: 170186272   |   DOI: 10.24411/2500-1000-2019-10943

Статья научная