Marketing evaluation of the economic activity of the enterprise on the example of "Pharmacy No. 1" Orel"

Ensuring the successful operation of the enterprise requires competent management of economic activity, which depends on the strategy and tactics of marketing activities developed at the enterprise. Successful marketing activity helps to develop the economic potential of the organization, to identify reserves to improve the efficiency of sales of goods and services, which in turn helps to develop an economic strategy for the further development of the enterprise. The article presents a marketing assessment of economic activity on the example of a pharmacy organization, analyzes and describes the activities that will help to better work of the pharmacy network of "PHARMACY NO. 1" OREL"