Marketing strategy of the economic subject as factor of increasing its competitiveness

In modern market conditions, the problem of the competitiveness of most Russian enterprises is more relevant than ever for the national economy as a whole and for individual organizations. It is very important to know how competitive an enterprise is in relation to other market entities, since a high degree of competitiveness is a guarantee of obtaining high economic indicators in modern market conditions and has a strategic goal of achieving profit. Within the framework of this article, an attempt was made to consider the directions of improving the marketing strategy in a company through the prism of its competitiveness growth.