Marketing strategy for international air transportation of the low cost segment
Автор: Dong Kexue
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 5-2 (84), 2021 года.
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This article analyzes the marketing strategy "marketing mix". It is noted that the main task that air carriers seek to solve is to expand the boundaries of their presence on the world stage, which allows not only attracting new customers, but also promoting the development of innovations. The features of loyalty programs and marketing programs are considered. The conclusion is made about the effectiveness of the applied marketing strategy.
"low cost"
Короткий адрес: https://sciup.org/140259462
IDR: 140259462