Marketing strategy for international air transportation of the low cost segment

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This article analyzes the marketing strategy "marketing mix". It is noted that the main task that air carriers seek to solve is to expand the boundaries of their presence on the world stage, which allows not only attracting new customers, but also promoting the development of innovations. The features of loyalty programs and marketing programs are considered. The conclusion is made about the effectiveness of the applied marketing strategy.

"low cost"

Короткий адрес: https://sciup.org/140259462

IDR: 140259462

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