Marketing research of consumer preferences in the market of juice-containing products

The constant growth of the importance of marketing in commercial activities is caused by the continuous complication and variability of relations between subjects of market relations. For companies, marketing is an activity aimed at studying consumer groups and gaining a certain market share. The purpose of this study is to develop a positioning and branding strategy based on an assessment of consumer preferences for the juice-containing market. As a result of a survey of the target audience, the main directions for improving the marketing mix were formulated using the example of «Ochakovo».