Marketing aspects of product policy of a modern bank
Автор: Kostin D.V., Starkova D.L., Ogorodnikov A.M.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 1 (19), 2017 года.
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The article is devoted to the analysis of commercial policy of a commercial Bank and marketing concepts of activity. The article presents the results of a study of the range of products and services of Sberbank and provides examples of compliance with essential marketing concepts.
Banking, bank marketing concept, competitiveness of banking services, customer loyalty
Короткий адрес: https://sciup.org/140270087
IDR: 140270087
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